Effective marketing can make any business successful and thriving in a short span
of time. While talking about marketing gurus, the name of Dan Kennedy comes to mind who has been quoted as one
of today’s leading marketing experts. He offers books, courses and seminars with valuable information on how
to market your products and services effectively. Some of his books are “How to Make Millions with Your Ideas: An Entrepreneur’s Guide”, “The Ultimate Sales Letter: Attract Customers Boost Your Sales”, and “The Ultimate Marketing Plan: Find Your Hook Communicate Your Message Make Your Mark”.
Although his books have received positive feedback, some people are of the opinion that he tries to sell his
other products through his persuasive writing. And though most of his books are very reasonably priced, the
products he sells are a bit expensive. Since Dan Kennedy is against internet marketing, all his material is about
offline marketing. Nevertheless, one only ought to learn the tactics of effective marketing and then apply them
anywhere they want. So, overall the strategies and tips offered by this marketing guru are helpful and constructive
for marketers and business owners.
Dan’s products other than his books and courses usually cost thousands of dollars. The products are listed under
several categories including Public Speaking, Information Marketing, Internet Marketing, Copywriting, and
Consulting. He also produces infomercials to promote his products and services. Some people say he is hard to get
along with and is quite blunt and impolite. But still he has been successful in making quite a number of clients
who are happily doing business with him. For private consultation, Dan charges $850 an hour. Wow! There sure is a
lot to learn from this marketing guru.
His book “How to Make Millions with your Ideas” is definitely a must-read. Available only for $9.75,
this book will teach you how to turn your simple ideas into money-making ventures. There is sound and practical
information contained in this book which can be applied to any kind of business plan. Dan Kennedy is still
earning a lot through his coaching sessions on direct marketing. The man has got talent to persuade others that
his ideas actually work. Many people have found his books loaded with helpful tools and realistic examples.
However, there is one setback: the guy hates the internet and tries to convince people to conduct offline
business at all costs.
Many people may not like this idea of ignoring online business opportunities because there are millions of
people who are earning huge cash through online marketing and e-commerce. It’s hard to imagine anyone, in today’s
information age, who does not spend at least 2 or 3 hours of their time on the internet. It can be safely said that
the internet has become an important and inevitable part of our lives and therefore online marketing
definitely has potential, provided you do it right. We may also point out that Dan Kennedy has ideas that are somewhat outdated, but still they can be useful
if we apply them according to today’s business demands and requirements.
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