When we read the profiles of internet gurus we find that only a few of them are
gifted with the skill of persuading others through convincing online copywriting. Late Gary Halbert is one of
these people who made millions simply by making people subscribe to his newsletter. Thousands of subscribers
used to pay $195 annually to receive his newsletter and many of them also bought lifetime membership. All this
happened back in 1986. He is also known as the legendary copywriter and “Prince of Copy” in today’s internet
marketing world. If you want to improve your writing skills, don’t forget to check out The Gary Halbert Letter.
This copywriting guru extended his copywriting services to many companies during his life and was one of the
recognized writers of sales letter and ads. It is hard to imagine a man of such credibility could ever be called a
fraud but it seems greed got the better of him and he started doing some illegal business. As a result he was
sentenced to prison. After serving his sentence he again got actively involved in seminars and lectures on
effective marketing strategies. Despite his shortcomings, the man can undoubtedly be called one of the best
copywriters in the world.
According to many people, Gary’s writing style is provocative and fascinating. Probably that’s what makes his
letters appealing and innovative. Today there is a sea of information available on effective marketing skills and
strategies, but if you want to see an example of perfect sales copy, get your hands on one of the Gary Halbert’s
letters. People say his writings are inspirational and encouraging. Each letter written by him has some unique
attributes and will definitely prove to be extremely helpful in writing your own sales letters.
Gary authored many books including “How to Make Maximum Money in Minimum Time” which received tremendous praise
and approval. In this book he talks about 16 cash-producing secrets which can make a person rich in very little
time. The book is available for $49.95. If you are looking for material on direct response marketing, do check out
Gary’s newsletters. In almost all his letters you will find references to other author’s excerpts along with
interesting humorous quotations which make the letters even more likable and engaging. The titles of his letters
are also quite interesting and we can all learn quite a lot from all his writings.
Even though many people give negative remarks about Gary Halbert, we can still learn a lot from his creative writing. Some people are
of the opinion that he gets people to buy products and services the “illegal” way. But no matter what he writes,
he cannot possibly force people to do whatever he commands. Now all his material, including the famous Gary Halbert Letter, is available for free. So, I think we should let the old man rest in
peace and instead of criticizing him now that he is no longer among us; we should try to highlight only his
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